The Cook & Rice City Brewery was established in 1853 in Evansville, IN. In 1885, the name was changed to the F. W. Cook Brewing Company until the brewery was closed in 1919 because of Prohibition. In 1933, it reopened as the F. W. Cook Co. Some of the Cook labels included Cook's Bock Beer, Cook's 500 Ale, and Cook's Goldblume, the beer advertised by the pennant hanging to the left of the cash register. See http://beercollections.com/Breweries/Indiana/Cook_Company.htm.